Where we oncesentlove letters in a sealedenvelope, or stuckphotographs of our children in a familyalbum, now such privatematerial is despatched to servers and cloudsoperated by people we don'tknow and will nevermeet. Perhaps we assume that our name, address and search preferences will be viewed by some unseenpair of corporateeyes, probably not human, and don'tmind that much.